Lincoln, Neb.—July 9, 2018 —The University of Nebraska Federal Credit Union (NUFCU) was named a Best Credit Union in Nebraska by Forbes in their first-ever ranking of “Best-In-State Banks and Credit Unions”. The list was developed in partnership with market research firm Statista.
Statista surveyed more than 25,000 customers in the U.S. about their current and former banking relationships, ranking institutions based on overall recommendations and satisfaction as well as trust, terms and conditions, branch services, digital services and financial advice.
“Our mission is to save our members’ time and money,” said Keith Kauffeld, President/CEO of University of Nebraska Federal Credit Union. “We are honored Forbes recognized us as one of the top credit unions in Nebraska and in the country, and I credit our wonderful and dedicated staff for always putting the member first.”
The only financial institutions excluded from the rankings were those having branches in at least 15 U.S. states. Forbes final “Best of” ranking included only 2.4% of all financial institutions—a total of 145 credit unions and 124 banks nationwide. “Best of” scores ranged from 40.0 to 95.4, and NUFCU earned a score of 86.52, above all the banks in Nebraska and above the national averages of 80.0 for best credit unions and 75.2 for best banks.
Forbes noted credit unions benefit from their nonprofit status, which typically allows for higher interest rates on CDs and savings accounts, as well as lower rates on loans and credit cards. Forbes quoted Statista CEO Friedrich Schwandt, who said, “Customers prefer credit unions because they themselves are the shareholders.”